Merchant services are a hot topic among e-business professionals, but this is an area where the shopper’s voice need to be heard. Today’s online shopper is making their opinion known when it comes to merchant services, and a preference they are making loud and clear is their keen desire to use their credit cards when they go online. They like the convenience and speed of card usage, the option of spreading payments over several months when they make a major purchase and the chance to earn loyalty points on their purchases. This means that if you have a business online and don’t have credit card services you are not only missing out on potential sales, but your site could be driving consumers away. Look at the numbers – more than 80% of all goods and services purchased via the ‘net were made by credit card.

Comments are closed.