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American’s love affair with their credit cards does not appear to be ending anytime soon, which is one more reason online business owners need to make sure they offer credit card services. More than 80% of all goods and services purchased via the internet are made with a credit card. And the average consumer in this country carries at least two major cards (VISA, MasterCard, American Express or Discover), and also wants to use their debit card. So is there a sound business reason for not having card acceptance on your e-retail site? Is your bottom line so healthy it wouldn’t benefit from the boost in sales, profits and repeat business that come from having merchant services?
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