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There used to be a jingle for Double Mint Gum that went “Double Your Pleasure, Double Your Fun, Chew Double Mint, Double Mint, Double Mint Gum”. Attending trade shows as an exhibitor is like an endurance test, so anything that adds pleasure to the task makes the show go faster. A double deck exhibit is one way to accomplish this. Many companies feature some sort of entertainment on the second floor to attract attention but whether the space is used for this or just some old fashioned conferencing with new prospects or important clients, being up high where one can view the people, the motion and the color adds to the excitement.